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Brand direction

The details make the difference.

Define what the business should be recognised for before choosing its visual language.

Discuss your project
A view of the possibilities
Illustrative study
ILLUSTRATIVE IDENTITY STUDYAsterHOUSE & GARDEN

The same care. A different language for each business.

What we work on

Defined around
your business.

An identity with clear rules for its use on your website, documents and printed materials.

01

Discovery and positioning

02

Visual references and creative direction

03

Colour, type and image principles

The final scope, formats and review stages are agreed with you before work begins.

A clear working process
01

Define the direction

Review the business, audience and applications. Agree what the identity needs to communicate and the criteria for the work.

02

Develop the system

Build and review the agreed logo, colour, type and image direction in representative applications.

03

Prepare it for use

Check the final applications and supply the agreed files and guidance for the people using the identity.

Your next step

Start with what
you need to change.

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