Design & print

THE DIRECTION VELORIA is an original identity concept for a fine patisserie. The design balances decorative detail with a clear hierarchy: the name and monogram lead, while the frame, typography and smaller ornaments support them. COLOUR Deep plum (#382332) gives the front a distinctive background and sets off the ivory lettering. Warm ivory (#F5EEDF) creates a lighter reverse with readable plum text. Antique gold (#B99A61) is reserved for the monogram, border and dividing lines, linking the two sides through a consistent accent. IDENTITY AND TYPOGRAPHY The botanical V monogram brings the initial and a floral motif into one mark. Serif lettering gives the name its character; italic messages add a softer voice. Sans-serif descriptions and contact details provide a practical contrast. The ornamental frame adds richness while leaving the central composition open. LAYOUT The front follows a central axis, moving from the monogram to the name, descriptor and closing line. The reverse uses two columns: the message and contact details on the left, the seal and specialties on the right. A fine gold rule separates their functions. MATERIAL AND FINISH The proposed specification is an 85 x 55 mm card on textured 400 gsm ivory stock, with matte surfaces and restrained satin-gold foil details. Material and foil remain design proposals. Project status: original brand concept.