Define the direction
Review the business, audience and applications. Agree what the identity needs to communicate and the criteria for the work.
We work out what your business needs people to understand, then translate it into a logo, typography, colour and image choices you can use consistently.
Discuss your projectThe same care. A different language for each business.
An identity with clear rules for its use on your website, documents and printed materials.
The final scope, formats and review stages are agreed with you before work begins.
Review the business, audience and applications. Agree what the identity needs to communicate and the criteria for the work.
Build and review the agreed logo, colour, type and image direction in representative applications.
Check the final applications and supply the agreed files and guidance for the people using the identity.
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