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Digital experience

The scroll is part of the composition.

Framing, transitions and the way a visitor moves through the page.

Q-BRIQ / Practical notes

Compose the sequence.

We treat scrolling as part of the composition: what stays in view, what moves and when the next part appears. Movement can explain a transition or make a moment worth watching. The visitor should still be able to move through it at their own pace.

Give each section a role.

The cube can hold the opening. Another section can assemble the identity, and a project image can become the next scene. Giving each section a different role creates a sequence; repeating the same fade-in on every block soon stops adding anything.

Keep the idea on a phone.

A phone should carry the same idea with different framing and shorter movements. That means keeping touch scrolling natural, fitting the content into the screen and adapting the composition when the device rotates.

Keep the content available.

The full content should remain available when motion is switched off. Keyboard navigation, links and the contact form still need to work. Those are part of the experience too.

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